{"title":"BORYSICH","description":"Russian brand specialising in equipment and accessories for ice fishing.","products":[{"product_id":"balalajka-borysich-sport-chervena","title":"Ice rod BORYSICH SPORT red","description":"\u003cp\u003e\u003cstrong\u003eSpecialized balalaika-style rod for mormyshka fishing, compact, lightweight and with an excellent fit between the reel and the body. The rod sits very comfortably in the hand and allows easy, quick fishing. 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