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Jointed Shad Rap has a lightweight and durable plastic body construction that enhances the action. It is hand-tuning and tank-testing and has VMC® black nickel hooks for quick, sure penetration. The model has a wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish.​

• Model JSR07 - two treble hooks No. 4
• Diving depth - 2.1 - 4.5m

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala action. HD printing and new designs, bringing the look to a totally new level.

• Diving depth - 0.9m

X-Rap is a universal model with indisputable qualities. It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. If you are looking for aggressive action and the possibility of experimenting different techniques, this model won't disappoint you.

• X-Rap's characteristics:
• Slashbait® Action
• Suspending on Pause
• Textured Translucent Body
• Internal Holographic Foil
• Internal Long-Cast System
• 3D Holographic Eyes
• VMC® Black Nickel Hooks
• Flash Feather Teaser Tail
• Hand-Tuned & Tank-Tested
• Divin depth - 1.2 - 1.8m

The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala’s Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards, keeping the X-Rap® Magnum® Xplode stable in all weather conditions; while its deep cupped face generates a thunderous surface explosion with each sweep of your rod. The long-casting, rear-weighted X-Rap® Magnum® Xplode rests tail down, perfectly positioning the 5/0 VMC 75 Series™ 6X Tropic Spark Point hooks which are connected to 250lb split rings.

The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala’s Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards, keeping the X-Rap® Magnum® Xplode stable in all weather conditions; while its deep cupped face generates a thunderous surface explosion with each sweep of your rod. The long-casting, rear-weighted X-Rap® Magnum® Xplode rests tail down, perfectly positioning the 5/0 VMC 75 Series™ 6X Tropic Spark Point hooks which are connected to 250lb split rings.

Ultra-light construction for finesse presentations, weighted body for effortless casting. Designed for targeting any small freshwater predator species, the Finesse Crank swims with a tight kicking action while emitting an enticing rattle. Suitable for spinning, twitching and steady retrieves. The realistic action of the Finesse Crank is enhanced by detailed and textured finishes. The Mid Runner version is set with a running depth of 1.80 to 2.10 m.

• Strong Kicking Action
• Plastic Body with Rattle
• Long-Casting
• Small Freshwater Predator Species
• Lead-Free
• Hand-Tuned & Tank-Tested
• VMC® 4651 BN Treble Hooks

DThis is still a Rapala number 1 lure!
Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC® hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

• Original Floater's characteristics:
• Balsa Wood Construction
• VMC® Black Nickel Hooks
• Available In Classic & Bleeding Patterns
• Stainless Through Wire Construction
• Hand Tuned & Tank Tested
• ModelF05 - two treble hooks No.10
• Diving depth - 0.9 - 1.5m

This shallow running Mini version of the Fat Rap® and its tight swimming action perfectly imitates the motion of fleeing bait, drawing instinctive strikes when nothing else works. Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attracting trout and panfish.

• Compact Body Design
• Tight Swimming Action
• MFR03 Shallow Running
• Hand Tuned & Tank Tested
• Diving depth - 0.9 - 1.8m

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

• High-impact ABS body construction
• Long-casting internal weight system
• Aggressive, spitting, walk-the-dog action
• Target species saltwater gamefish

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

• High-impact ABS body construction
• Long-casting internal weight system
• Aggressive, spitting, walk-the-dog action
• Target species saltwater gamefish