Privacy policy

Last updated: August 8, 2026

MasterFishing.bg | MasterFishing.eu operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, a personalized shopping experience (“Services“).MasterFishing.bg | MasterFishing.eu is supported by Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy takes precedence in respect of the collection, processing and disclosure of your personal information.

Read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term “Personal Information“, we mean information that identifies or can reasonably be associated with you or another person. Personal information does not include information that is collected anonymously or that is deleted so that it cannot be identified or reasonably related to you. We may collect or process the following categories of personal information, including conclusions drawn based on that personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number and email address.
• Financial Information including credit card numbers, debit cards and financial accounts, payment card information, financial account information, transaction data, payment method, payment confirmation and other payment details.
• Account Information including your username, password, security issues, preferences and settings.
• Transaction Information including items you view, place in your cart, add to your wishlist, or buy, return, replace or cancel, as well as your past transactions.
• Communications with us including the information you include in your communications with us, for example, when you send a request to customer service.
• Device Information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage Information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through the use of “cookies“ and similar technologies;
• From our service providers including when we engage them to activate certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provision, adaptation and improvement of services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, replacements or other transactions, create, maintain and otherwise manage your account, arrange for delivery, facilitate return and exchange, enable you to post reviews and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to display online advertisements for products or services on the Services or other websites, including product-based, which you previously purchased or added to your cart, and other activities in the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, secure payment and shopping, detect, investigate or take action in relation to possible fraudulent, illegal, dangerous or malicious activity, protect public security and provide our services. If you choose to use the Services and register an account, you are responsible for the safe storage of your account credentials. We recommend that you do not share your username, password or other access data with others.
• Communicating with you. We use your personal information to provide you with customer service, respond to you quickly, provide you with effective services and maintain business relationships with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal procedures, including requests from law enforcement or government authorities to investigate or participate in civil discovery, potential or actual litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, under this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT retrieve, payment processing, data analysis, customer support, cloud storage, execution and delivery).
• With business and marketing partners to provide you with marketing services and to advertise to you. We use Shopify for example, to support personalized advertisements with third party services based on your online activity across different vendors and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to instruct us not to share information about you in order to show you targeted advertising and marketing based on your online activity with different vendors and websites.
• When you instruct us, require us or otherwise consent to the disclosure of certain information to third parties, for example, to send you products or through the use of social media widgets or login integrations.
• With our partners or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of use or policies, and to defend or defend the Services, our rights and the rights of our users or others.

Shopify connection

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. The information you provide to the Services will be transmitted and shared with Shopify as well as with third parties who may be located in countries other than your own in order to provide and improve the Services for you. In addition, in order to protect, expand and improve our business, we use some enhanced Shopify features that include data and information derived from your interaction with our store as well as with other vendors and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interaction with our store as well as with other vendors, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and what rights you may have, you can visit Shopify User Privacy Policy. Depending on where you live, you can exercise certain rights with respect to your personal information here Link to the Shopify privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not linked or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or assume any responsibility for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on those sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links does not in itself imply endorsement of the content of these platforms or of their owners or operators, unless stated in the Services.

Data for children

The Services are not intended for use by children and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we have no real knowledge of whether “share“ or “sell“ (as these terms are defined in applicable law) personal information to individuals under 16 age.

Security and storage of your information

Note that no security measure is perfect or impenetrable and we can guarantee “perfect security“. Additionally, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we keep your personal information depends on various factors, such as whether we need the information to maintain your account, provide services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances and in certain cases we may refuse your request if permitted by law.

• Right of access/information. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails and you may opt-out of receiving them at any time by using the opt-out option shown in our emails to you. If you opt out, we may still send you non-promotional emails, such as about your account or orders you have made.

You can exercise any of these rights where indicated in the Services, or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to the data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for the exercise of any of these rights. We may need to verify your identity before we can process your requests as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require the representative to provide evidence that you have authorized him to act on your behalf, and you may need to verify your identity directly with us. We will respond to your enquiry in a timely manner as required under applicable law.

Complaints

If you have any complaints about the way we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or by submitting your complaint to your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside of the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission Standard Contractual Clauses or equivalent contracts issued by the relevant UK competent authority, as applicable, unless the transfer of data is to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the date on “Last updated“ and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you have, please call +359 88 564 0683, email us at office@masterfishing.bg or contact us at Мастер Фишинг ЕООД, bulevard "General Eduard I. Totleben" 34, 1606 Sofia, Bulgaria For the purposes of applicable data protection laws, we are the controller of your personal data.