Terms of service

GENERAL OVERVIEW
Welcome to Masterfishing.bg | Fishing store! The terms "we," "us," "our," "ours," "our," "ours," "Masterfishing.bg | "Fishing store" and "Masterfishing.bg" refer to Master Fishing Ltd. Masterfishing.bg | The fishing store manages this shop and website, including all related information, content, features, tools, products, and services, to provide you – the customer – with a tailored practical shopping experience ("Services"). Masterfishing.bg | The fishing store operates with Shopify, which allows us to provide you with the Services. 
The terms below, together with all rules stated herein (these "Terms" or "Conditions"), describe your rights and responsibilities when using the Services.
Please read these Terms carefully as they include important information about your legal rights and cover various areas, such as warranty disclaimers and limitations of liability.
When you visit, interact with, or use our Services, you agree to be bound by these Terms and our Privacy Policy https://masterfishing.bg/policies/privacy-policy If you do not agree to these Terms and Privacy Policy, you must not use or access our Services. 

SECTION 1 – ACCESS AND ACCOUNT
By accepting these Terms, you represent that you are of legal age in your state or province of residence and that you have given us consent to allow any minors under your care to use the Services on devices you own, purchase, or manage.
To use the Services, including accessing or browsing our online stores or purchasing any
For the products or services we offer, you may be asked to provide certain information, such as an email address, billing, payment, and shipping information. You represent and warrant that all information you provide in our stores is true, current, and complete and that you have all necessary rights to provide this information.
You are fully responsible for maintaining the security of your account credentials and all activity within it. You are not allowed to transfer, sell, assign, or license your account to another person.

SECTION 2 – OUR PRODUCTS
We have made every effort to provide an accurate representation of our products and services in our online stores. However, please note that the colors or appearance of the product may differ from how they look on your screen due to the type of device you use to access the store, as well as your device's settings and configuration.
We do not guarantee that the appearance or quality of the products or services you purchase will meet your expectations or be the same as depicted or provided in our online stores.
All product descriptions are subject to change at any time without notice at our sole discretion. We reserve the right to withdraw any product at any time and may limit the quantities of products we offer to any person, geographic region, or jurisdiction after evaluating each case individually.

SECTION 3 – ORDERS
When you place an order, you make an offer to purchase. Masterfishing.bg | The fishing store reserves the right to accept or reject your order for any reason at its discretion. Your order is not accepted until Masterfishing.bg | The fishing store does not confirm acceptance. We must receive and process your payment before your order is accepted. Please review your order carefully before submitting it, as Masterfishing.bg | The fishing store may not be able to process cancellation requests after the order has been accepted. If we do not accept, modify, or cancel an order, we will try to notify you by contacting you at the email address, billing address, and/or phone number provided when placing the order.
Your purchases are subject to return or exchange only in accordance with our refund policy https://masterfishing.bg/policies/refund-policy
You represent and warrant that your purchases are for your personal or household use and not for commercial resale or export.

SECTION 4 – PRICES AND BILLING
Prices, discounts, and promotions are subject to change without notice. The price charged for a product or service will be the price valid at the time the order is placed and will be stated in the order confirmation email. Unless explicitly stated otherwise, the listed prices do not include taxes, shipping fees, handling, customs, or import duties.
Prices posted in our online stores may differ from prices offered in physical stores or in online or other stores operated by third parties. From time to time, we may offer promotions on the Services that may affect pricing and are governed by terms separate from these Terms. In case of a conflict between the terms of a promotion and these Terms, the promotion terms will prevail.
You agree to provide current, complete, and accurate information for purchase, payment, and account for all purchases made in our stores. You agree to promptly update your account and other information, including email address, credit card numbers, and expiration dates, so that we can complete your transactions and contact you when necessary.
You represent and warrant that (i) the credit card information you provide is true, accurate, and complete; (ii) you are duly authorized to use this credit card for the purchase; (iii) the charges you incur will be honored by the company that issued your credit card; (iv) you will pay the charges you incur at the stated prices, including shipping and handling fees and all applicable taxes, if any.

SECTION 5 – SHIPPING AND DELIVERY
We are not responsible for delays in shipping and delivery. All delivery times are approximate and not guaranteed. We are not liable for delays caused by carriers, customs processing, or events beyond our control. Once we transfer the products to the carrier, ownership and risk of loss pass to you.

SECTION 6 – INTELLECTUAL PROPERTY
Our Services, including but not limited to all trademarks, marks, text, displays, images, graphics, product reviews, video and audio, as well as their design, selection, and arrangement, are owned by Masterfishing.bg. | Fishing store, the respective subsidiaries or licensors, are protected by U.S. patent, copyright, and other intellectual property laws and foreign countries.
These Terms allow you to use the Services only for personal and non-commercial use. You may not reproduce, distribute, modify, create derivative works, publicly display, publicly perform, republish, download, store, or transmit any of the materials in the Services without our prior written consent. Unless expressly provided herein, nothing in these Terms grants or should be construed as granting you any license or other rights under any patent, trademark, copyright, or other intellectual property of Masterfishing.bg. | Fishing store, Shopify, or any third party. Unauthorized use of the Services may violate federal and state intellectual property laws. All rights not expressly granted herein are reserved by Masterfishing.bg. | Fishing tackle store.
The names, logos, product and service names, designs, and slogans of Masterfishing.bg. | Fishing store are trademarks of Masterfishing.bg. | Fishing store or the respective subsidiaries or licensors. You must not use such trademarks without the prior written permission of Masterfishing.bg. | Fishing store. The name, logo, product and service names, designs, and slogans of Shopify are trademarks of Shopify. All other names, logos, product and service names, designs, and slogans in the Services are trademarks of their respective owners.

SECTION 7 – OPTIONAL TOOLS
As part of the Services, you may be given access to customer tools offered by third parties, which we neither monitor, control, nor use.
You acknowledge that we provide access to such tools "as is" and "as available" without any warranties, representations, or conditions of any kind and without endorsement. We will not be liable for any claims arising from or related to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion, and you must ensure you are familiar with and approve the terms under which the tools are provided by the respective third-party providers.
In the future, we may offer new features through the Services (including launching new tools and resources). Such new features are also considered part of the Services and are subject to these Terms and Conditions.

SECTION 8 – LINKS TO THIRD PARTIES
The Services may contain materials and hyperlinks to websites provided or managed by third parties (including any embedded third-party functionality). We are not responsible for verifying or evaluating the content or accuracy of materials or third-party websites you choose to access. If you decide to leave the Services to access such third-party materials or sites, you do so at your own risk.
We are not responsible for any harm or damages related to your access to third-party websites, or your purchase or use of products, services, resources, or content on third-party websites. Please carefully review the third party’s policies and practices and ensure you understand them before engaging in any transaction. Complaints, claims, concerns, or questions regarding third-party products and services should be directed to the third party.

SECTION 9 – LINK TO SHOPIFY
Masterfishing.bg | The fishing store is based on Shopify, which allows us to provide you with the Services. However, all sales and purchases you make in our store are conducted directly with Masterfishing.bg. | Fishing store. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of sales between you and Masterfishing.bg. | Fishing store, including for injuries, damages, or losses arising from purchased products and services. You hereby expressly release Shopify and Shopify's subsidiaries from all claims, damages, and liabilities arising from or related to your purchases and transactions with Masterfishing.bg. | Fishing tackle store.

SECTION 10 – PRIVACY POLICY
All personal information we collect through the Services is subject to our Privacy Policy, which you can view here https://masterfishing.bg/policies/privacy-policy, and certain personal information may be subject to Shopify's Privacy Policy, which you can review here. By using the Services, you confirm that you have read the respective privacy policies.
Since the Services are hosted by Shopify, Shopify collects and processes personal information about your access to and use of the Services to provide and improve them. The information you provide to the Services will be transferred and shared with Shopify, as well as with third parties who may be located in countries different from yours, for the purpose of providing services. Please review our Privacy Policy https://masterfishing.bg/policies/privacy-policy for more details on how we, Shopify, and our partners use your personal information.

SECTION 11 – FEEDBACK
If you submit, upload, post, email, or otherwise transmit ideas, suggestions, feedback, reviews, proposals, plans, or other content (collectively, "Feedback"), you grant us a perpetual, worldwide, sublicensable, royalty-free license to use, reproduce, modify, publish, distribute, and display such Feedback on any media for any purpose, including commercial use. For example, we may use our rights under this license to manage, provide, evaluate, improve, enhance, and promote the Services, as well as to fulfill our obligations and exercise our rights under the Terms.
You also represent and warrant that: (i) you own or have all necessary rights to all Feedback; (ii) you have disclosed any compensation or incentives received in connection with submitting Feedback; (iii) your Feedback will comply with these Terms. We are not and will not be obligated (1) to keep your Feedback confidential; (2) to pay compensation for your Feedback; (3) to respond to your Feedback.
We may, but are not obligated to, monitor, edit, or remove Feedback that we, at our sole discretion, consider illegal, offensive, threatening, defamatory, abusive, pornographic, obscene, or otherwise unacceptable, or that violates a party's intellectual property or these Terms.
You agree that your Feedback will not violate the rights of any third party, including copyrights, trademarks, privacy, personality rights, or other personal or property rights. You also agree that your Feedback will not contain defamatory or otherwise unlawful, offensive, or unacceptable material, nor will it contain computer viruses or other malicious software that could in any way affect the operation of the Services or any related website. You may not use a false email address, impersonate another person, or otherwise mislead us or third parties about the origin of any Feedback. You are fully responsible for any Feedback you provide and its accuracy. We do not accept responsibility for Feedback posted by you or any third party.

SECTION 12 – ERRORS, INACCURACIES, AND OMISSIONS
Sometimes there may be information in the Services that contains typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, offers, product shipping fees, transit times, and availability. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information or cancel orders if any information is inaccurate, at any time without prior notice (including after you have placed your order).

SECTION 13 – PROHIBITED USES
You may access and use the Services only for lawful purposes. You are not allowed to access or use the Services directly or indirectly: (a) for any unlawful or malicious purpose; (b) to violate international, federal, provincial, or state regulations, rules, laws, or local ordinances; (c) to infringe on our intellectual property rights or the intellectual property rights of others; (d) to harass, abuse, insult, harm, defame, slander, intimidate, or injure any of our employees or any other person; (e) to transmit false or misleading information; (f) to send, knowingly receive, upload, download, use, or reuse materials that do not comply with these Terms; (g) to transmit or facilitate the sending of any advertising or promotional materials, including "junk mail," "chain letters," "spam," or other similar solicitations; (h) to impersonate or attempt to impersonate another person or organization; (i) to engage in any activity that restricts or inhibits another person's use or enjoyment of the Services, or that, as we determine, may harm Masterfishing.bg | Fishing tackle store, Shopify, or users of the Services or expose them to liability.
You agree not to: (a) upload or transmit viruses or any other type of malicious code that will or may be used in a way that affects the functionality or operation of the Services; (b) reproduce, duplicate, copy, extract, sell, resell, or exploit any part of the Services; (c) collect or track personal information of others; (d) use spam, phishing, pharmaceutical activities, or pretext for the services; (e) use robots, spiders, data extraction tools, data scraping tools, automated devices or processes, AI tools (such as agent AI), or automated or manual means to access the Services; (f) interfere with, circumvent, or avoid authorization features, robot exclusion headers, or other measures we implement to limit access to the Services. We reserve the right to suspend, deactivate, or terminate your account at any time without notice if we determine you have violated any part of these Terms.

SECTION 14 – AGENTS
14.1 This section (Agent terms) applies if you use, authorize, activate, or enforce the deployment of an Agent to access, use, or interact with the Services. “Agent” means any software or service that performs autonomous or semi-autonomous actions on behalf of or under the instruction of any person or organization and that can be executed on behalf of or with the assistance of a person’s device without direct supervision.
14.2 Agents are not allowed to access, use, or interact with the Services unless, in all cases, they identify themselves and act in strict accordance with the requirements in section 14.4 below. Additionally, they may not access, use, or interact with the Services if we have requested them to refrain from accessing, using, or interacting with any service.
14.3 We may restrict, including through technical measures, whether and how an Agent accesses, uses, and interacts with the Services.
14.4 Agents must: (i) in all HTTP/HTTPS requests indicate that the request is from an Agent and disclose the Agent’s name by including the following in the user-agent string of the request: “Agent/[agent name]”; (ii) not conceal or mask that access, use, or interactions are from an Agent, such as by (a) mimicking human behavior and interaction patterns; (b) completing or bypassing CAPTCHA or measures designed to distinguish computer use from humans; (iii) respond honestly to any question or prompt intended to determine whether interactions come from a human or a computer; (iv) not circumvent or otherwise avoid any measure designed to block, limit, alter, or control whether and how Agents access, use, or interact with the Services.

SECTION 15 – TERMINATION
We may terminate this agreement or your access to the Services (or any part thereof) at our sole discretion at any time without notice, and you will remain responsible for all amounts due up to and including the date of termination.
The following sections will continue to apply after termination: Intellectual Property, Feedback, Termination, Warranty Disclaimer, Limitation of Liability, Indemnification, Severability, Waiver, Entire Agreement, Assignment, Governing Law, Privacy Statement, and all other provisions which by their nature should survive termination.

SECTION 16 – WARRANTY DISCLAIMER
The information presented in or through the Services is provided solely for general informational purposes. We do not guarantee the accuracy, completeness, or usefulness of this information. Reliance on this information is entirely at your own risk. We disclaim all liability arising from any reliance on such materials by you or any other visitor to the Services or anyone who may be informed of their content.
EXCEPT AS EXPRESSLY PROVIDED BY Master Fishing Ltd., THE SERVICES AND ALL PRODUCTS OFFERED THROUGH THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" FOR YOUR USE, WITHOUT WARRANTIES, GUARANTEES, OR CONDITIONS OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, DURABILITY, TITLE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE OR REPRESENT THAT YOUR USE OF THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED OR OTHER WARRANTIES, SO THE ABOVE EXCLUSION OF LIABILITY MAY NOT APPLY TO YOU.

SECTION 17 – LIMITATION OF LIABILITY
TO THE MAXIMUM EXTENT PERMITTED BY LAW, UNDER NO CIRCUMSTANCES Master Fishing Ltd., OUR PARTNERS, DIRECTORS, OFFICERS, EMPLOYEES, SUBSIDIARIES, REPRESENTATIVES, CONTRACTORS, SERVICE PROVIDERS, OR LICENSORS, OR THOSE OF SHOPIFY AND SHOPIFY’S SUBSIDIARIES, SHALL NOT BE LIABLE FOR INJURIES, LOSSES, CLAIMS, OR DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES OF ANY KIND, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOST REVENUE, LOST SAVINGS, DATA LOSS, REPLACEMENT COSTS, OR SIMILAR DAMAGES, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, ARISING FROM YOUR USE OF THE SERVICES OR PRODUCTS OBTAINED THROUGH THE SERVICES, OR FOR OTHER CLAIMS RELATED IN ANY WAY TO YOUR USE OF THE SERVICES OR ANY PRODUCT, INCLUDING BUT NOT LIMITED TO ERRORS OR OMISSIONS IN CONTENT OR LOSSES OR DAMAGES OF ANY KIND ARISING FROM THE USE OF THE SERVICES OR CONTENT (OR PRODUCT) PUBLISHED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE THROUGH THE SERVICES, EVEN IF YOU HAVE BEEN ADVISED OF THEIR POSSIBILITY. 

SECTION 18 – INDEMNIFICATION
You agree to indemnify, defend, and hold harmless Masterfishing.bg | Fishing store, Shopify, and our subsidiaries, partners, employees, directors, officers, representatives, contractors, licensors, and service providers shall be indemnified from any losses, damages, liabilities, or claims, including reasonable attorney fees, owed to any third party arising from or related to (1) your breach of these Terms and Conditions or the documents incorporated by reference; (2) your violation of any law or third-party rights; (3) your access to and use of the Services.
We will notify you of any indemnifiable claim, provided that failure to notify you promptly does not release you from your obligations unless you have suffered material damages. We may control the defense and settlement of such a claim at your expense, including the choice of attorney, but we will not settle claims requiring non-monetary obligations on your part without your consent (which cannot be unreasonably withheld). You will cooperate in the defense of indemnified claims, including by providing relevant documents.

SECTION 19 – SEVERABILITY OF CLAUSES
If any provision of these Terms and Conditions is determined to be unlawful, invalid, or unenforceable, such provision shall nevertheless be applied to the fullest extent permitted by applicable law, and the unenforceable part shall be considered severed from these Terms and Conditions, and such determination shall not affect the validity and enforceability of the remaining provisions.

SECTION 20 – DISCLAIMER, ENTIRE AGREEMENT
Our failure or delay in exercising or enforcing any right or provision of these Terms shall not constitute a waiver of such right or provision.
These Terms and all rules or policies posted by us on this site or regarding the Service constitute the entire agreement and understanding between you and us and govern your use of the Service, superseding all prior or contemporaneous agreements, communications, and proposals, whether oral or written, between you and us (including, but not limited to, all previous versions of the Terms).
Any ambiguities in the interpretation of these Terms and Conditions shall not be construed against the party that drafted the document.

SECTION 21 – ASSIGNMENT
You may not delegate or transfer this Agreement or any of your rights or obligations under these Terms without our prior written consent, and any such attempt will be null and void. We may transfer or delegate these Terms and our rights and obligations without your consent or notice.

SECTION 22 – APPLICABLE LAW
These Terms and all separate agreements through which we provide you with Services are governed by and construed in accordance with the federal and state or territorial courts in the jurisdiction where Masterfishing.bg is headquartered. | Fishing store. You and Masterfishing.bg | Fishing store you accept the competent court and personal jurisdiction in these courts.

SECTION 23 – HEADINGS
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 24 – CHANGES TO THE TERMS AND CONDITIONS
You can review the most current version of the Terms and Conditions at any time on this page.
We reserve the right at our discretion to update, change, or replace any part of these Terms and Conditions by posting updates and changes on our website. It is your responsibility to periodically check our website for changes. We will notify you of any material changes to these Terms in accordance with applicable law, and such changes will take effect on the date specified in the notice. Your continued use or access to the Services after changes to these Terms have been posted constitutes acceptance of those changes.

SECTION 25 – ADDITIONAL INFORMATION AND CONTACTS

Master Fishing Ltd. operates in accordance with the legislation of the Republic of Bulgaria, including the Electronic Commerce Act (ECA), the Consumer Protection Act (CPA), the Personal Data Protection Act (PDPA), the Copyright and Related Rights Act (CRRA), as well as all other applicable national and European regulations.

Users can use the following contacts and links to institutions to protect their rights and legal interests:

• Commission for Consumer Protection (CCP)
  Website: https://kzp.bg
  Address: Sofia 1000, Slaveykov Square No. 4A, floors 3, 4, and 6
  Phone: 0700 111 22; email: info@kzp.bg
• Commission for Personal Data Protection (CPDP)
  Website: https://www.cpdp.bg
  Address: Sofia 1592, Prof. Tsvetan Lazarov Blvd. No. 2
  Phone: 02/91-53-518; email: kzld@cpdp.bg
• Commission for Protection of Competition (CPC)
  Website: https://www.cpc.bg
  Address: Sofia 1000, Vitosha Blvd. No. 18
  Phone: 02/935 61 13; email: cpcadmin@cpc.bg
• EU Online Dispute Resolution Platform (ODR)
  For online consumer disputes within the European Union, you can use the ODR platform:
  Website: https://ec.europa.eu/consumers/odr

Master Fishing Ltd. provides full assistance to its users and competent authorities in case of the need to resolve disputes or during inspections related to the protection of consumer, personal, and other legally guaranteed rights.
By using our website and services, you agree that you are fully aware of and accept the terms, rules, and obligations established by the above legislation and competent institutions regulating our activities.

SECTION 26 – CONTACT INFORMATION
Questions regarding the Terms and Conditions should be sent to us at office@masterfishing.bg
Our contact information is published below:
Phone number: 0885 640 683
Email: office@masterfishing.bg

 

SECTION 27 – USE OF ARTIFICIAL INTELLIGENCE SYSTEMS
We may provide an AI assistant and use AI-assisted processes in content preparation and customer service. In direct interaction, the user is clearly informed that they are communicating with an automated system, not a human. Responses and product recommendations are indicative, may contain inaccuracies, and do not constitute a binding offer, order acceptance, or guarantee of price, availability, compatibility, or outcome. Current product pages, information at order finalization, order confirmation, the current Terms and Conditions, and manufacturer instructions take precedence. The user may request assistance from a staff member. Personal data processing is carried out in accordance with the Privacy Policy and the Artificial Intelligence (AI) Usage Policy.