About Master Fishing

“Master Fishing” Ltd. is the exclusive representative of the established global brands in fishing gear Daiwa, Cormoran, Maver, and Lineaeffe. When you shop with us, you can be confident in the high quality of your new rods, reels, and all necessary fishing accessories, offered at competitive prices. Our online fishing store is constantly updated and aims to provide you with diverse and useful information about the products. You can also see and buy all items at our stores located at 34 Totleben Blvd. or at 21 Istoriya Slavyanobalgarska Blvd..

Wide assortment

Wide Selection

Master Fishing offers a very wide range of fishing products. With us, you can find the newest and most interesting items, as well as everything you need. Whether you fish in rivers, at sea, or in reservoirs, regardless of your preferred style, you will find the equipment suitable for you – rods, reels, fishing lines, gear, accessories.

The products we offer are carefully selected by Ivaylo Hristov – "Master Fishing." When you order from us, you know that your new acquisition has special qualities that will help you achieve great results. All that’s left for you is to make the most of this advantage.

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Expert Tips

Expert Tips

At our store on 21 Istoriya Slavyanobalgarska Blvd in Sofia, you can benefit from the professional opinion of our sales consultant Branimir Balchev - "Bino".

How can you be sure you will get competent advice?

The best proof is Bino’s two-time championship titles of the Republic of Bulgaria, his award for the biggest fish at the 2012 World Championship, as well as many other prize-winning places in fishing competitions. And you can take advantage of his experience and advice when choosing your fishing gear.

At our store on 34 Totleben Blvd, you can also rely on our youngest colleague, but already with a lot of experience in fishing adventures, Rumen Krastev.

Meet our experts

Express delivery

Express Delivery

We pride ourselves on the speed with which we process incoming orders. Your new fishing gear will arrive anywhere in Bulgaria within 24 hours.

How do we achieve this?

The products you see on our website are available in stock in Sofia. Once an order is placed, they will be packed and shipped immediately.

Learn more about delivery here

What would you like to see in the Master Fishing online store?

For us, this means fair treatment, fast delivery, a wide assortment, and attractive promotions. But above all, your opinion is important to us. Therefore, we would like to understand what you, our customers, want to see in the Master Fishing online store. Please send all your – opinions – recommendations – discount requests – ideas on how to improve the service we offer you – and anything else you would like to tell us to the e-mail: [email protected]

MasterFishing.bg store 7

About MasterFishing.bg

MasterFishing.bg is an online store for fishing tackle and accessories.

Master Fishing is a Bulgarian fishing shop built around the practice of sports and competitive fishing. Behind this stand 25 years of experience and knowledge, and the selection of the goods offered is related to Ivaylo Hristov and the expert staff of the sports fishing club „Master fishing“. This puts the focus on meaningful picks of tackle, not just on the number of items.

„MasterFishing.bg“ Ltd. is the exclusive representative of Daiwa, Cormoran, Maver and Lineaeffe. The range covers the main elements for outing, including Rods, Reels, fishing lines, lures, supplies, equipment and accessories. The online selection is complemented by two stores in Sofia, where fishermen can look at equipment and seek advice.

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What is behind the name Master Fishing?

Behind the shop there is a direct connection with fishing practice. The development of the company is led by Ivaylo Hristov and Rumen Vitkov. In the 2022 year, the two won the MASTERS world title in float fishing. The team around them brings together contestants with different profile: float, carp, feeder and spinning. This broad disciplinary basis is important because the choice for a river, dam or sea starts from various issues and does not fit into a universal list.

How is the assortment arranged?

The store collects equipment for the whole system: leading tackle, line, end components, bait, accessory and clothing. When a brand choice is the starting point is the collection Daiwa. For the kit follow fishing lines and leaders, suitable rig and other parts according to technique. Thus, a category is not considered in isolation. The fishing rod and reel should be balanced, the line should fit the task, and accessories should have a clear role by the water.

Is there a choice for different styles of fishing?

Yeah. The assortment includes solutions for fishing for river, sea and dam, as well as for various preferred styles. Spinningist can start from Wobblers and build the tackle according to the lure. In a float, feeder or carp, an important part of the preparation is The bait and bait. This does not mean that every commodity is suitable everywhere. Good selection narrows down the possibilities, and the exact parameters decide what remains.

Where are the shops located?

Master Fishing has two physical stores in Sofia: Blvd. „Totleben“ 34 and bul. „History Slavic-Bulgarian“ 21. A physical store is useful when the balance, length, grip, or size is to be felt in place. In the site of bul. „History Slavonic-Bulgarian“ 21 works sales consultant Branimir Balchev - Bino. In the shop of bul. „Totleben“ 34 can also be relied on by Rumen Krastev.

What is the role of the expert council?

The Council has value when it starts with the conditions of the angler: water body, distance, current, target species, line used and equipment already available. The team includes people with experience in several racing disciplines, so the question can be directed to the right area. This is especially useful in close-to-look models whose casting weight, size, or purpose differ. Final judgment remains specific and is not replaced by a common promise.

What else is needed for a tidy outing?

After the main tackle comes the practical part. Fishing Clothing and Equipment must match the season and venue. The keps, heads and handles are chosen according to technique and expected conditions. Boxes, bags and small tools make sense when they speed up work rather than adding excess baggage. Master Fishing supports a wide range of such categories, so preparation can follow a logical order from the basic to the auxiliary.

How do you approach online choice?

Start with discipline, then set the working limits of the tackle, and only then compare marks and series. When reeling, check size, capacity and gear number; at a fishing rod watch length, casting weight, sections and purpose. For the line, match the type and diameter to the entire rig. If you are looking for lower extensibility and direct contact, consider separately Knitting fishing lineswithout assuming they are a solution to any situation.

What is the role of feedback?

Master Fishing invites customers to share opinions, recommendations and ideas about the service and assortment. For a fishing shop, this is a practical corrective because the needs differ between seasons, ponds and disciplines. Useful feedback is specific: which category is difficult to review, what information is missing when comparing or what would facilitate preparing for an outing. Thus, the conversation remains bilateral and directed to real needs, without promises of a result by the water.

Short answers for Master Fishing

Who selects the products?

The selection is related to the work of Ivaylo Hristov and the experts from the „Master Fishing Club“.

Can you get advice on the spot?

Yeah. The physical stores employ consultants supported by a wider team with specialization in various fishing disciplines.

Where to start the choice?

Describe where and how you hunt, what you already have, and what problem you solve. Thus, the conversation starts from the real outing, not from a pre-selected brand.