About Master Fishing

“Master Fishing” Ltd. is the exclusive representative of the established global fishing tackle brands Daiwa, Cormoran, Maver, and Lineaeffe. When you shop with us, you can be sure of the high quality of your new rods, reels, and all the fishing tackle you need, at competitive prices. Our online fishing store is constantly updated and strives to provide you with a wide range of useful product information. You can also view and buy all our products at our store at 34 Totleben Blvd.

Wide assortment

Master Fishing offers a very wide range of fishing tackle. You can find the latest and most interesting products with us, as well as everything you need. Whether you fish in rivers, at sea, or in reservoirs, and whatever your preferred style, you’ll find the right equipment for you - rods, reels, fishing lines, gear, and accessories.
The products we offer are carefully selected by Ivaylo Hristov of “Master Fishing.” When you order from us, you can be sure that your new purchase has special qualities that will help you achieve great results. All that remains is for you to make the most of this advantage.

Expert Tips

At our store at 34 Totleben Blvd. in Sofia, you can benefit from the professional advice of our sales consultant Branimir Balchev, known as “Bino”.

How can you be sure you’ll get expert advice?

The best proof is Bino’s two national championship titles, his award for the biggest fish at the 2012 World Championship, as well as his many other podium finishes in fishing competitions. You can benefit from his experience and advice when choosing your fishing tackle.

At our store at 34 Totleben Blvd., you can also count on our youngest colleague, who already has plenty of experience in fishing adventures, Rumen Krastev.

Express delivery

We pride ourselves on how quickly we process incoming orders. Your new fishing gear will arrive anywhere in Bulgaria within one day.

How do we do it?

The products you see on our website are in stock at our Sofia warehouse. Once your order comes in, they will be packed and shipped immediately.

Learn more about delivery here

What would you like to see in the Master Fishing online store?

To us, this means fair treatment, fast delivery, a wide range of products, and attractive promotions. But above all, your opinion matters to us. That’s why we’d like to know what you, our customers, would like to see in the Master Fishing online store. Please send us any opinions, recommendations, requests for discounts, or ideas on how we can improve the service we offer you - and anything else you’d like to tell us, by email at: sales@masterfishing.bg

MasterFishing.bg store 7

About MasterFishing.bg

The story of MasterFishing.bg begins with a love of fishing, a pursuit of excellence, and a desire to share our accumulated knowledge with everyone who finds enjoyment and inspiration by the water.

With more than 25 years of experience in sport and competitive fishing, Master Fishing has established itself as a name synonymous with professionalism, in-depth knowledge, and genuine dedication to fishing. Over the years, we have grown around one central idea: to offer quality fishing tackle, carefully selected by people who know fishing not only as a profession but also as a passion.

For us, fishing is more than simply choosing a rod, reel, or lure. It combines technique, proper preparation, an understanding of conditions, and attention to every detail.

This practical approach guides the products we offer and our commitment to helping anglers find the most suitable gear for their needs.
Over the years, Master Fishing has built a bridge between the world of professional fishing and the needs of recreational anglers. The experience gained through training and competitions informs our day-to-day work with customers and our selection of fishing tackle.

Our range includes gear for various disciplines: float fishing, feeder fishing, carp fishing, spinning, and sea fishing. We work with established global brands and aim to offer solutions for beginners as well as experienced anglers seeking reliability and high performance.

For us, a quality product is only part of a great experience. Expert advice, attentive service, and the confidence that you are making the right choice are just as important.
Today, MasterFishing.bg combines the convenience of online shopping with the option of visiting our physical store in Sofia. Our customers can browse products, compare different options, and get help choosing their gear.

We continue to follow the latest developments in the fishing world, expand our product range, and deepen our knowledge because we believe that a good fishing trip begins long before the first cast.
At Master Fishing, we believe every successful trip begins with the right preparation. That is why we strive to bring together quality products, hands-on experience, and service built on trust and respect for our customers.

Our story continues with every angler who puts their trust in us, every new idea, and every next adventure by the water.

MasterFishing is experience, knowledge, and passion shared with people who love fishing.

Master Fishing is a Bulgarian fishing shop built around the practice of sports and competitive fishing. Behind this stand 25 years of experience and knowledge, and the selection of the goods offered is related to Ivaylo Hristov and the expert staff of the sports fishing club „Master fishing“. This puts the focus on meaningful picks of tackle, not just on the number of items.

„MasterFishing.bg“ Ltd. is the exclusive representative of Daiwa, Cormoran, Maver and Lineaeffe. The range covers the main elements for outing, including Rods, Reels, fishing lines, lures, supplies, equipment and accessories. The online selection is complemented by two stores in Sofia, where fishermen can look at equipment and seek advice.

See more View less

What is behind the name Master Fishing?

Behind the shop there is a direct connection with fishing practice. The development of the company is led by Ivaylo Hristov and Rumen Vitkov. In the 2022 year, the two won the MASTERS world title in float fishing. The team around them brings together contestants with different profile: float, carp, feeder and spinning. This broad disciplinary basis is important because the choice for a river, dam or sea starts from various issues and does not fit into a universal list.

How is the assortment arranged?

The store collects equipment for the whole system: leading tackle, line, end components, bait, accessory and clothing. When a brand choice is the starting point is the collection Daiwa. For the kit follow fishing lines and leaders, suitable rig and other parts according to technique. Thus, a category is not considered in isolation. The fishing rod and reel should be balanced, the line should fit the task, and accessories should have a clear role by the water.

Is there a choice for different styles of fishing?

Yeah. The assortment includes solutions for fishing for river, sea and dam, as well as for various preferred styles. Spinningist can start from Wobblers and build the tackle according to the lure. In a float, feeder or carp, an important part of the preparation is The bait and bait. This does not mean that every commodity is suitable everywhere. Good selection narrows down the possibilities, and the exact parameters decide what remains.

Where are the shops located?

Master Fishing has two physical stores in Sofia: Blvd. „Totleben“ 34 and bul. „History Slavic-Bulgarian“ 21. A physical store is useful when the balance, length, grip, or size is to be felt in place. In the site of bul. „History Slavonic-Bulgarian“ 21 works sales consultant Branimir Balchev - Bino. In the shop of bul. „Totleben“ 34 can also be relied on by Rumen Krastev.

What is the role of the expert council?

The Council has value when it starts with the conditions of the angler: water body, distance, current, target species, line used and equipment already available. The team includes people with experience in several racing disciplines, so the question can be directed to the right area. This is especially useful in close-to-look models whose casting weight, size, or purpose differ. Final judgment remains specific and is not replaced by a common promise.

What else is needed for a tidy outing?

After the main tackle comes the practical part. Fishing Clothing and Equipment must match the season and venue. The keps, heads and handles are chosen according to technique and expected conditions. Boxes, bags and small tools make sense when they speed up work rather than adding excess baggage. Master Fishing supports a wide range of such categories, so preparation can follow a logical order from the basic to the auxiliary.

How do you approach online choice?

Start with discipline, then set the working limits of the tackle, and only then compare marks and series. When reeling, check size, capacity and gear number; at a fishing rod watch length, casting weight, sections and purpose. For the line, match the type and diameter to the entire rig. If you are looking for lower extensibility and direct contact, consider separately Knitting fishing lineswithout assuming they are a solution to any situation.

What is the role of feedback?

Master Fishing invites customers to share opinions, recommendations and ideas about the service and assortment. For a fishing shop, this is a practical corrective because the needs differ between seasons, ponds and disciplines. Useful feedback is specific: which category is difficult to review, what information is missing when comparing or what would facilitate preparing for an outing. Thus, the conversation remains bilateral and directed to real needs, without promises of a result by the water.

Short answers for Master Fishing

Who selects the products?

The selection is related to the work of Ivaylo Hristov and the experts from the „Master Fishing Club“.

Can you get advice on the spot?

Yeah. The physical stores employ consultants supported by a wider team with specialization in various fishing disciplines.

Where to start the choice?

Describe where and how you hunt, what you already have, and what problem you solve. Thus, the conversation starts from the real outing, not from a pre-selected brand.